I designed the products and built the funnels that sell them for Urban Intellectuals. A deck of history flashcards, a wall calendar and a live class each needed a different way to show buyers what they would get. I carried the work from print and digital product design through launch, checkout and follow-up.
I drew and laid out the products in Adobe Illustrator, Photoshop and InDesign. I built the pages in WordPress with Divi, connected FunnelKit to WooCommerce for checkout, and used FunnelKit Automations, Fluent Forms, n8n and webhooks to connect form responses, orders and follow-up.
The ten funnels below account for $1,470,587.71 in all-time tracked revenue and 30,721 sales conversions. Of that revenue, $291,967.90 was recorded from May 12 to November 12, 2026.
How I ranked them: I started with the store’s 196 listed funnels, kept those with a published customer-facing page and a recorded sale in that six-month window, then ranked them by all-time revenue in FunnelKit’s Sales report. Conversion rates below are the report’s all-time sales rates; event registrations are excluded.
Each screenshot shows the funnel’s own Analytics dashboard for May 12–November 12, 2026. FunnelKit labels completed orders and sales conversions separately. I captured the dashboards later on November 12, so a few totals include activity that came in after I recorded the ranking.
The 52-card Original Edition is the starting point. I used a look inside the deck and a choice of bundles to help a first-time buyer decide. The checkout offers related products and routes buyers to different Sankofa trial offers depending on which decks they chose.
$1,172,296.89 all-time revenue · 24,248 sales conversions · 3.2% conversion rate
May 12–November 12, 2026: $186,186.39 in revenue from 4,301 sales.
I designed a deck for the spades table and built a sales page that puts the cards themselves up front. The checkout pairs the deck with the Real Talk hip-hop game; the post-purchase path also offers a mystery deck and a discussion-party e-book.
$137,748.05 all-time revenue · 4,075 sales conversions · 4.17% conversion rate
May 12–November 12, 2026: $11,975.06 in revenue from 247 sales.
This May 2026 launch introduces a 52-card deck about the people who shaped American history. Families and teachers can see the artwork before buying. At checkout, they can add four Black History Flashcard volumes, then explore a Sankofa membership trial.
$77,342.98 all-time revenue · 1,543 sales conversions · 3.86% conversion rate
May 12–November 12, 2026: $77,342.98 in revenue from 1,543 sales.
I built a webinar-to-program funnel for families planning how to pass on their history and resources. Registration and confirmation lead into a program sales page, checkout options and a member onboarding form.
$48,308.42 all-time revenue · 224 sales conversions · 1.36% conversion rate
May 12–November 12, 2026: $62.93 in revenue from 4 sales.
Adults and older teens can preview the Black history classes before choosing how to join. I built enrollment paths for trials, annual access and other membership offers, with a related Volume 4 flashcard offer at checkout.
$11,941.08 all-time revenue · 64 sales conversions · 2.02% conversion rate
May 12–November 12, 2026: $1,315.75 in revenue from 4 sales.
For the 2027 wall calendar presale, I showed the open calendar so buyers could see a real month before ordering. I connected that preview to a dedicated preorder checkout, a five-deck flashcard offer and related products after purchase.
$11,504.59 all-time revenue · 272 sales conversions · 6.52% conversion rate
May 12–November 12, 2026: $11,504.59 in revenue from 272 sales.
For the 2025 conversation on freedom and Black history, I built the registration page around the speakers and the question they would discuss. The funnel also includes a replay checkout, a VIP replay add-on and a Sankofa Nation bundle. The linked page is the original campaign.
$7,942.50 all-time revenue · 226 sales conversions · 1.46% conversion rate
May 12–November 12, 2026: $77.00 in revenue from 1 sale.
For the 2026 Black Friday preview, I put the product selection on the checkout itself. Shoppers can mix decks, books and calendars in one order, then see a related Black Excellence or Sankofa offer before reaching their order and rewards page.
$2,100.30 all-time revenue · 30 sales conversions · 4.35% conversion rate
May 12–November 12, 2026: $2,100.30 in revenue from 30 sales.
I built separate paths for live access and replay buyers. The replay sales page compares basic and VIP packages so a registrant can decide whether to revisit the summit on its own or add the workbook and other learning materials.
$1,045.40 all-time revenue · 32 sales conversions · 14.04% conversion rate
May 12–November 12, 2026: $1,045.40 in revenue from 32 sales.
One campaign speaks to three different buyers: someone choosing learning for a child, an adult learner and a family that wants both. I presented Club, Circle and the family option side by side before sending each choice to the membership checkout.
$357.50 all-time revenue · 7 sales conversions · 0.96% conversion rate
May 12–November 12, 2026: $357.50 in revenue from 7 sales.
A flashcard purchase starts a WooCommerce workflow that checks the buyer’s homeschooling response. I built separate tags for families already homeschooling, those considering it and those who are not, so the membership follow-up can speak to their situation.
A different workflow handles orientation: a form submission creates the contact and adds an orientation tag. For browse abandonment, an incoming webhook starts a two-hour wait. The workflow checks purchase history and whether a cart reminder is already running before sending a follow-up email.
