ACL Strong · Funnel design and content
I built these 13 Kajabi funnels and created the content that guides a skier from a first quiz, guide, or webinar to the right training program. Each case shows the pages a visitor sees, the offer behind them, and the results Kajabi recorded.
59 funnel steps · 74,232 visitors summed across funnels · November 12, 2026
Getting in Shape for Ski Season
A free ski-conditioning guide brings skiers into the program. After the download, a thank-you page leads into a program tour and a ski-specific sales page. The guide recorded 5,122 opt-ins, and the offer recorded 22 checkout conversions.
The $229 Signature Program offer includes Mobility First, Legs On Fire, member community access, and Ready To Shred, an on-snow warm-up. The sales page also features live support with Dr. Leslie. The published post-purchase offer is the $49 Adventure Bundle.
Knee Quiz Signature Program Offer
Skiers answer ten questions and see a result with a video for their readiness level. The results page recorded 1,257 views. A dedicated Signature Program page leads into the quiz checkout and a 15-email onboarding sequence.
The $197 offer pairs the Signature Program with Mobility First, Legs On Fire, and the member community. The sales page also features live support. Buyers can add the $49 Adventure Bundle after purchase.
RBW Sig Pro
The Raising the Bar webinar introduces the program to skiers. I connected the registration and confirmation pages to a ski-specific sales page and checkout. Kajabi recorded 77 checkout conversions and $17,358 in funnel revenue.
The $229 Signature Program offer includes Ready To Shred, Mobility First, Legs On Fire, and the member community. The sales page also features live support. Buyers can try the Elite membership upgrade for 30 days before the $29 monthly subscription begins.
Knees That Last Webinar LIVE
Live registration leads to a confirmation, webinar replay, morning stretch routine, and attendee offer. The registration page recorded 576 signups, and the replay recorded 733 views.
The $329 checkout includes the Signature Program, Mobility First, Legs On Fire, and member community access. The sales page also offers a year of live support. The published upsell is the $49 Adventure Bundle.
Knees That Last AUTOMATED EVG
The evergreen version lets visitors register for an automated webinar. A confirmation page and morning stretch routine lead into the program offer. Kajabi recorded 457 confirmation-page views and one checkout conversion.
The $229 Signature Program offer includes Mobility First, Legs On Fire, and the member community. The sales page also features live support. The published Elite upgrade starts with a 30-day trial, followed by $29 per month.
Knees That Last 15 Min Video Training
A 15-minute training gives skiers, runners, and pickleball players a short introduction to the program. Its signup page recorded 104 conversions. Three purchases followed at the training-specific checkout.
The $297 checkout includes the Signature Program, Mobility First, Legs On Fire, and the member community. The sales page also features live support. Buyers see a $49 Adventure Bundle offer after checkout.
Elite Membership
A priority-list signup opens the membership journey. A confirmation page introduces the next step, and the membership page explains the training library. Kajabi recorded 188 priority-list signups and 84 conversions at the existing-member upgrade checkout.
The offer provides 24 Kajabi products, including the Signature Program, Bulletproof Secrets, seasonal training, live support, and the community. The checkout offers $29 monthly or $290 annually. Purchasers go directly to their product library.
RBW Elite
This short post-webinar path sends attendees straight to an Elite membership sales page and monthly checkout. The second step recorded two conversions from 24 checkout views.
The webinar offer provides the 24-product Elite library for $19 per month. Members go directly to their product library, and Kajabi applies a membership tag on purchase.
6 Hr Funnel - Sig Pro
Two flash-sale pages present the Signature Program and confirm the claimed discount. The timed offer connects to checkout, a thank-you page, and the Signature Program email sequence. Kajabi recorded 1,100 visitors and $0 in funnel revenue.
The $198.50 offer includes the Signature Program, Mobility First, Legs On Fire, and the member community. Mobility First is featured as a sale bonus. The published post-purchase offer is the $49 Adventure Bundle.
Pro Deal
The application hub routes ski professionals by affiliation, including National Ski Patrol, PSIA-AASI, USCSA, PSIE, and the Canadian Avalanche Association. The U.S. path includes a confirmation, partner sales page, and checkout. Kajabi recorded 19 checkout conversions.
The linked U.S. checkout lists a $397 base price before any partner discount. It includes the Signature Program, Mobility First, Legs On Fire, and the member community. The published upsell is the $49 Adventure Bundle.
Canadian Pro Deal
Canadian Avalanche Association members apply through a dedicated page. The confirmation explains how to find the emailed code and choose an offer in Canadian dollars. Kajabi recorded eight application conversions.
The page presents lifetime Signature Program access for CAD $333, with Mobility First, the Kettlebell Circuit, and one year of live support. A second path offers all-access membership at CAD $41 per month, with courses, an exercise library, session replays, and office hours.
Bulletproof Secrets
A free ACL report introduces college-bound female athletes and their families to a six-week training program. The opt-in recorded 54 conversions. The program checkout recorded 24 conversions and $2,738 in revenue.
The $197 offer grants Bulletproof Secrets, Ankle Strength, and community access. The sales page also describes Movement Prep and live support. The published $49 Athlete Bundle adds Speed Strength, Legs On Fire, Mobility First, and Movement Prep.
The Ready Wall
The product page demonstrates the Ready Wall in use. Visitors can join a waitlist or continue to the ACL Strong store to buy the equipment. Kajabi recorded two waitlist conversions. The store handles the purchase separately.
The store lists the physical Ready Wall and access to pre-programmed ACL Strong activities for $600. Buyers receive a link and promotional code to purchase the required BlazePods separately.
What the upsells contain
Adventure Bundle · $49 once. Patrol Strong, Ready To Shred (On-Snow Warm-Up), and Mid-Season Recovery.
Athlete Bundle · $49 once. Speed Strength, Legs On Fire (Kettlebell Add-On), Mobility First, and Movement Prep Warm-Up.
Elite membership upgrade · 30-day trial, then $29 per month. The Elite offers give members access to 24 Kajabi products.
Training programs and support include the ACL Strong Signature Program, Bulletproof Secrets, Elite, Live / VIP Support, and Community for All Members.
Mountain and winter training includes Mountain Ready, Mountain Ready X, Patrol Strong, Ready To Shred, Mid-Season Recovery, Snow and Beyond 2023/24, and Winter Readiness Challenge 2025/26.
Specialty training includes Pickleball Warm-Up, Next Level Circuit, Mobility First, Ankle Strength, Legs On Fire, Speed Strength, The Shoulder Hub, Movement Prep Warm-Up, SlackBoard Stability, Core Corner, Pelvic Floor Health, and Nutrition for Outdoor Pros.
Kajabi showed no checkout order bumps on the 11 primary offers attached to these funnel maps. The optional offers described above appear after checkout.
